In many ways, San Francisco had become the poster child of pandemic decline. A city experiencing both an economic crisis and a crisis of confidence. The media’s doom loop narrative was drowning out hope. But the truth is, San Francisco has always been a city of possibility. Home to the world’s greatest ideas. We wanted to share those stories. To reclaim the narrative. By telling the hundreds of tales of the companies, icons, and innovators who got their start here. By reminding San Francisco just how storied its own story really is. Starting with a launch film. And then by activating the business and local communities. Four weeks after launch, our logo was everywhere, and residents reported feeling not just inspired, but hopeful. 1.3 Billion earned media impressions and counting later, one thing’s for sure…everyone loves a comeback story.
