Here’s a cultural truth: Thanks to entertainment/media franchises like TMZ, IMDb, Entourage, Us Weekly, Vanity Fair and all sorts of 'behind-the-scenes' programming, Americans are becoming armchair film critics and 'Hollywood Insiders.' With that concept in place, the thinking became, maybe CenturyLink's exceptional high-speed Internet and interactive Prism TV services are accelerating that phenomenon even faster. In his first ad campaign ever, actor Paul Giamatti became the perfect foil for a family of binge-watching, self-made critics who completely eviscerate the Yale-trained actor’s performance as product pitchman.