With sales plateauing, Häagen-Dazs needed a way to breathe new, relevant life into the story of the ice-cream’s premium, all-natural ingredients. Enter the concurrent plight of the humble honeybee. At the time, they were disappearing around the world and no one knew why. Yet they’re absolutely essential to the creation of the product's ingredients and the brand’s success. So we launched a fully-integrated marking effort to bring the honeybees back. Which, in the end, helped shine a powerful light on the very thing that makes Häagen-Dazs so naturally delicious.
Some additional work for the brand, below.
