There's no better place or time than the Super Bowl to take the piss out of car advertising. It's where an already blathering, self-indulgent category really bets the ranch. Which is why Super Bowl LII seemed like the perfect venue for Jeep to knock it all down a peg or two. Folks seemed to agree. CBS news, for example, voted it among the Bowl's best with this nice little blurb: "...there's something to be said for commercial verite - devoid of artifice and hucksterism. So a straightforward shot of a Jeep Wrangler plowing through rugged terrain is all we need." And it won a Cannes Lion. Tres excellente.