For this avant-garde digital masterpiece, we teamed up with bestselling novelist William Boyd to create a highly interactive, 17,000-word short fiction eBook about a washed-up actor who is sent off on a mysterious driving adventure across the U.K. We gave Boyd free reign to tell the story he wanted and feature any Land Rover he wanted, which makes it more of a true commission than product placement or sponsorship. The brand’s fan-base devoured every word, helping to make it one of Amazon’s top-selling eBooks at the time.
