Has anyone ever used a car’s onboard cameras for anything other than backing up or parking? Like maybe for shooting a short film or something? Not to our knowledge. So in the name of Land Rover innovation, that’s exactly what we did. We shot a series of five short films using only the car’s five onboard cameras and then premiered them at the Sundance Film Festival (during test-drives in the surrounding mountains). A unique convergence of technology and entertainment. Experience Design at its artful best.