A campaign about an internet router? You mean one of those ugly boxes with blinking lights hidden in the back of your entertainment console? Why would anyone create a campaign for that?! Good question. You would if it not only looked attractive, but was capable of amazing feats of magic, too. In a category where the biggest benefits of the product are completely invisible, we worked with ManvsMachine to showcase Xfinity’s xFi Gateway. Creating a series of surprising and rhythmic ads, we simultaneously feature the product’s unique design and highlight the impressive potential the xFi Gateway enables.
ManvsMachine’s design exploration below:
